Plant-Based

Plant-based Product Line

Through Strategic Outsourcing

PLANT-BASED PROTEIN SPACE

CANBUD plant-based protein products address the fast-growing consumer demand for sustainable plant-based protein as a replacement for meat-based products. CANBUD plant-based protein products are best-in-class with a unique and empathetic all-natural formulation that use 100% compostable packaging: Yes…100%! This includes substrate, adhesive, zipper and ink; a first of its kind in the nutraceutical and functional food space.

PLANT-BASED PROTEIN MARKET

The Plant-Based Protein Market To Be Worth US $16.63 Billion By 2027 with plant-based product segment is anticipated to witness the fastest growth in the protein market over the forecast period (2020-2027).* 26% of Canadians believe they need to incorporate more protein into their diet, with the highest rate among women 18-24 (43%).** One third of Canadians follow a diet that eliminates or reduces their intake of animal-base products.***

* “Protein Supplements Market Size, Share & Trends Analysis Report By (Protein Powders, Protein Bars)” – Grandview Research) Globe Newswire
**Plant-based Food & Drink – Canada, May 2019
***Plant-based Food & Drink – Canada, May 2019

Brand Development

CANBUD has entered the plant-based protein market with the Empathy Plant Co., creating 5 SKUs of wellness products with a 100% natural blend of plant materials and hemp seed protein that contains all 9 essential amino acids. This offering is the only certified 100% compostable plant-based wellness brand on the market with bio-based materials in stand-up packaging made of renewable forestry wood pulp cellulose. Furthermore, the products are naturally sweetened, zero sugar added, non-GMO project verified, gluten-free, soy-free and available in multiple flavours, positioning this brand along with industry leaders Vega, Sunwarrior and Garden of Life. The trademark has been secured with the CIPO and positioning for North American harmonization has commenced.

CANBUD’s VP of Marketing offers his thoughts: “With the introduction of the Empathy Plant Company we will be the first (and only) certified compostable plant-based wellness brand. We believe product packaging cannot be a part of the problem. Unless we take a stand on the use of plastic, packaging norms will continue to exist and as steward to the Earth, we cannot allow this to happen. Our next step is to then change the tone of the conversation. Traditionally the plant-based dialogue has been one of extreme divisiveness; meat eater versus vegan. If we are to shift the needle we believe more empathetic conversations need to be had. We need to understand each others’ points of view and not instil shame or fear. Only when this conversation moves forward will we be able to align our sustainability goals with cultural opinions. Inclusion is our tone…and an empathetic mindset will help drive the results we would like to see. Ultimately that’s having more people incorporate plant-based offerings into their diets.”


Adrian Burke, Canbud VP Marketing

PLANT-BASED BENEFITS

  • PLANT PROTEIN COMES FROM PLANTS WHERE THERE ARE NUMEROUS OTHER VITAMINS, MINERALS AND RICH IN ANTIOXIDANTS

  • LESS DEPENDENCE ON MEAT PRODUCTS WHICH ARE

  • OFTEN CHEMICALLY, HORMONALLY INFUSED

  • PLANT PROTEIN CONTAINS FIBRE AND DIGESTIVE ENZYMES THAT EASE DIGESTION AND ABSORPTION

  • PEAS, A POPULAR SOURCE OF PLANT PROTEIN, ARE 

  • RICH IN LYSINE AND ARGININE BOTH ESSENTIAL AMINO ACIDS

  • GLUTEN FREE AND HYPO ALLERGENIC

  • BOOSTS METABOLISM AND AIDS IN WEIGHT MANAGEMENT

  • HELPS BALANCE PH LEVELS WITH THE CHLOROPHYLL IN PLANTS PROVIDING ALKALINITY THAT BODIES NEED

  • CLEANER, BIODEGRADABLE, ENVIRONMENTALLY FRIENDLY, THE LOWER YOUR MEAT INTAKE THE SMALLER YOUR CARBON FOOTPRINT

What’s Driving the Growth 
of the Plant Protein Market

Plant Powered Wellness

With Empathy Plant Co. at an advanced stage of product development, it is positioning for a strong Direct to Consumer (DTC) offering and aggressively scaling strategically through specialty, food, drug and mass channels. 

Get in Touch

Our team of experts is always happy to answer any questions.

5160 Explorer Drive, Unit 8
Mississauga, ON
L4W 4T7 Canada

120 Adelaide Street West,Suite 2500
Toronto, ON M5H 1T1
Canada

+1-905-614-0272

info@canbudcorp.com

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